스포츠중계 struck marketing gold when it held its 1st Wintertime Classic in 2008. The once-a-year outdoor sport performed on New Year’s Working day has turn into the need to-watch celebration of the season, earning praise from each die-challenging and everyday hockey fans alike.
This 12 months, the NHL and NBC, the tv broadcaster for the sport, are using an additional action to advertise the game. The two recently declared a partnership to integrate the game’s broadcast with a social media campaign, in a shift that could reward both organizations.
“We are working the social and broadcast integration to take a look at the efficiency and examine the info,” Michael DiLorenzo, senior director of social media marketing and method at the NHL. “It must increase our Facebook Fan base, due to the fact folks need to ‘like’ the web page to perform. It also will develop a window into the function for individuals who might not be in entrance of the television.”
The idea is to get even far more fans tuned in and engaged with the match, in accordance to the social media consulting company that is working the campaign.
A number of “view and acquire” contests will be showcased prominently on both NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are enthusiasts of both on Fb or Twitter followers will have a possibility to win possibly a Honda CR-Z auto, or outings for four to both Universal Orlando Studios and the approaching 2011 NHL All-Star Match.
Equally the NHL and NBC aren’t new to these kinds of social media campaigns, but this is the first time they have collaborated on one particular.
Commencing December 23, NBC will begin taking image submissions from followers of its Facebook page. Numerous of the images will be chosen to air throughout the match. The community will also market the social media campaign throughout the day leading up to the sport, these kinds of as in the course of the Rose Bowl school football match.
The NHL has prepared its 1st advertising Tweet for December 31. In the course of the match, the NHL might inquire supporters to retweet messages and the initial to reply will win a prize.
This calendar year will be the fourth installment of the Wintertime Classic. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Field, generally the house of the Nationwide Soccer League’s Pittsburgh Steelers. Other Winter Vintage spots have incorporated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.