Lego bricks. Creative imagination. Childhood. They go jointly like Mickey Mouse and Disney, wizards and Harry Potter. Lego has been a component of childhood for more than three generations. Nearly everybody below 50 has played with these constructing blocks of imagination. There is no telling how a lot of engineers and scientists had been spawned by these plastic building blocks.
Lego is synonymous with plastic toy bricks that can be very easily remodeled into properties, space ships, vehicles, boats, trains and a myriad of other toys. The crucial is that the kid gets to assemble the toy from the basic creating blocks. Every toy can be assembled, disassembled and reassembled in sufficient new shapes and kinds to tickle the creativity and stretch the youngster’s creative imagination.
Nowadays, Lego is much more that the easy blocks invented in 1949. It is toys, topic parks, videos, and CDs. Lego creating blocks and other items are distributed close to the entire world. These very small plastic bricks and the business they have built, are a phenomenon with a accomplishment as remarkable as Mickey Mouse.
Lego Bricks Turn out to be The Creating Blocks Of Fantasy
In which did Lego occur from and how did it get to be this sort of an crucial instrument for childhood creativity?
Our tale commences in Billund, Denmark. It is 1932. Learn carpenter and joiner Ole Kirk Kristiansen opened a new business. His tiny organization tends to make stepladders, ironing boards and wooden toys. He has just six workers. No person could have imagined, but Lego and the little constructing blocks of creativity experienced just been born.
Two a long time afterwards, Kristiansen adopted the identify Lego as a manufacturer identify for his toys. The identify is derived from the Danish terms “leg godt,” which imply “perform well.” Ironically, he later on found that Lego in Latin means “I place collectively.” Lego has actually come to mean “set collectively” and “enjoy well” in practically each language. At this time, all of the firm’s toys had been being made from wood.
In 1942, the Lego manufacturing unit burned to the floor. Kristiansen rebuilt.
In 1947, the Lego Business turned the initial business in Denmark to acquire an injection-molding equipment. It commenced creating plastic toy dolls and other toys. The famous bricks ended up but to be invented.
It was not until 1949 that the Lego business launched the Automatic Binding Brick, a little plastic brick, some with 4 studs and some with 8. At this time, the company was creating about 200 diverse plastic toys. The Automated Binding Brick was offered completely in Denmark.
By 1950, plastic toys became 50 percent of the firm’s organization. Ole Kirk’s son, Godtfred Kirk, who experienced worked in the firm given that age 12, was appointed junior vice president at age thirty.
In 1954, Godtfred Kirk manufactured a journey to England to satisfy with a buying agent. The acquiring agent advised Kristiansen that he imagined the Automatic Binding Bricks lacked an idea and technique. Godtfred returned to Denmark. The Lego System was created.
The pursuing year, Godtfred introduced the Lego Program at a toy truthful in Germany. It was the 1st time it was launched outside the house of Denmark. The outcomes had been disappointing. Kristiansen did not give up. Later on that 12 months, the Lego Method Perform was created. It was an improved technique for the Lego bricks. The Lego Program Perform was exported to Sweden, the place it sold nicely.
In www.mylegoportrait.com , Lego bricks and the Lego System were released in Great Britain, France, and Belgium.
It wasn’t until 1961 that Lego bricks were 1st promoted in the U.S. and Canada. They have been an quick hit and distribution around the world ongoing. By the conclude of that 10 years, 843 folks in Billund labored for the Lego organization. The initial Legoland movie was produced. In 1969, the DUPLO program for kids below age 5 was introduced.
By 1970, there had been almost one,000 workers at the plant in Billund.
In 1980, the Academic Merchandise Division was set up. The DUPLO Rabbit symbol was released and a study showed that 70 p.c of all Western European family members with young children underneath age fourteen had Lego in their property.
As 1990 unfolded, the Lego Group had turn out to be a single of the world’s 10 largest toy manufacturers and the only toy firm of that dimensions in Europe. The others ended up in Japan and the U.S. A lot more than 1 million men and women frequented the LEGOLAND theme park and Godtfred Kirk Kristiansen celebrated his 70th birthday. Lego Publishing was renamed Lego Licensing and the LEGOLAND Band issued an LP.
With the starting of the new century, LEGO proceeds to grow. It has also continued to stay a family owned organization. These times, Kjeld Kirk Kristiansen, the grandson of Ole Kirk, runs the business.